Architectural Branding Essay Example for Free

Architectural Branding EssayThe 4Ps have been extended to 7Ps namely Price, Place, Promotion, People, Physical Evidence and Process. Architectural Branding is an distinguished element of Physical Evidence very strongly prevailing in International Brands e. g. Calvin Klein, Nike town, DG, Prada etc. With the changing Indian Market scenario and customer awareness Indian Brands have now realised to incorporate the culture of Architectural Branding as an important brand element. Possibly Brands like Colour Plus, Wills Lifestyle, Sepia also are trying to incorporate the image of Architectural Banding. Therefore through an exploratory research on the related topics of stigmatisation it was felt that architectural branding will help us in the long run in the industry and would widen our horizon of knowledge. Down the line I felt that this concept would be taught to us in our course curriculum of Fashion Management. Through this topic of Architectural Branding we would get to learn ab out basics of Architecture, indoor Design and Design Space and relating these subjects to the Market Research and Consumer Behaviour. Information Needed ? Introduction to Architectural Branding Concepts of Architecture Material Types of Structure ? Architecture in Retail Exteriors Interior Design Store Layout, Design